Supercharged Sales

Rich in antioxidants and probiotics, and offered in great-tasting and exotic varieties, Wells’ Dairy needed help positioning their Blue Bunny, Lite 85 Superfruit line of yogurt. Blue Chip was there to provide the boost.

By developing a campaign to re-launch the brand at retail while featuring Olympic gold-medal winner, Kristi Yamaguchi, Blue Chip was able to successfully increase category sales and bring significance to the functional and emotional benefits of antioxidants to yogurt shoppers. The entire campaign was successfully executed nationally, in collaboration with eighteen major retailers, effectively uniting a health & taste message to the world of convenient snacking.

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