Block & Protect

When BMC West, one of the leading material suppliers to homebuilders needed a partner to help promote their customized line of Marvin Windows, they recruited Blue Chip. When Blue Chip needed a partner to serve as the spokesperson for BMC West, they recruited Super Bowl Champion and television analyst Daryl “Moose” Johnston.

Blue Chip provided a game plan that consisted of brand advertising, direct marketing and public relations. The campaign was won by uniting BMC West and Marvin Windows to new windows of opportunity.

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